POP / Retail

POP Displays: Rigid Materials That Last

Previously, we explored Point of Purchase advertising and the rigid materials most commonly used for short-term POP displays. Creatives and brand managers often use those rigid materials (Foamboard, Gatorboard & Ultra Board, Styrene and expanded PVC) for monthly or seasonal…

POP Displays: The 5 Materials You Must Know

In the retail world, “POP” refers to point of purchase advertising displays. POP displays can take various forms; shelf-mounted signs, standing floor displays, hanging posters or danglers, end caps, inserts for stanchions, contour-cut standees and countertop displays. These are just…