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The Marketer’s Guide To Printed Banners

Printed banner advertising – often referred to as “soft signage” – is still one of the most successful marketing activities available to advertising professionals and brand managers. Effective, versatile, long-lasting and cost-effective, today’s range of materials and print output technology provides…

Backlit Graphics: Choosing The Right Media

Backlit graphics and printed signage has long been a compelling advertising platform. You’ve seen them used effectively in retail stores, attention-grabbing POP displays, breathtaking trade show exhibits and leveraged in Out-Of-Home advertising venues; airports, casinos, hotels, transit shelters and shopping…

POP Displays: Rigid Materials That Last

Previously, we explored Point of Purchase advertising and the rigid materials most commonly used for short-term POP displays. Creatives and brand managers often use those rigid materials (Foamboard, Gatorboard & Ultra Board, Styrene and expanded PVC) for monthly or seasonal…

POP Displays: The 5 Materials You Must Know

In the retail world, “POP” refers to point of purchase advertising displays. POP displays can take various forms; shelf-mounted signs, standing floor displays, hanging posters or danglers, end caps, inserts for stanchions, contour-cut standees and countertop displays. These are just…